Introduction

IB Business Management which includes topics such as human resources, accounting, marketing… is the critical study of the ways in which individuals and groups interact together in a dynamic business environment.

This course helps learners develop skills to analyze, reason and evaluate business activities or circumstances at local, national and international context. There are two levels to choose: Standard Level and Higher Level.

Objectives
Systematize the core knowledge of the subject
Become familiar with most IB exam formats
Reduce pressure and study time
Improve scores effectively
Enhance independant thinking
Create a solid foundation for higher education
Characteristics
Quality teachers with extensive knowledge about students psychology
Teaching programs are based on international standards
Exclusive materials that closely follow the IB formats
Personalized teaching method according to student progress
Commitment on IB pass grade
EE, IA, TOK completion support
Course content
Unit 1: Business Organisation and Environment
1.1 Introduction to business management
1.2 Types of organisations
1.3 Organisational objectives
1.4 Stakeholders
1.5 External environment
1.6 Growth and evolution
1.7 Organisational planning tools (HL)
Unit 2: Human Resource Management
2.1 Functions and evolution of human resource management
2.2 Organisational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organisational (corporate) culture (HL)
2.6 Industrial/employee relations (HL)
Unit 3: Finance and Accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts (HL)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL)
3.7 Cash flow
3.8 Investment appraisal (HL)
3.9 Budgeting (HL)
Unit 4: Marketing
4.1 The role of marketing
4.2 Marketing planning
4.3 Sales forecasting (HL)
4.4 Market research
4.5 The four Ps (product, price, promotion, place)
4.6 The extended marketing mix of seven Ps (HL)
4.7 International marketing (HL)
4.8 E-commerce
Unit 5: Operations Management
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL)
5.4 Location
5.5 Production planning (HL)
5.6 Research and development (HL)
5.7 Crisis management and contingency planning (HL)

Student achievement

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